Sweet Lolita is the most child-like and girliest of all Lolita styles, and is possibly the most popular. Pastel and light colours are most commonly seen in this style, such as pink, blue and white. Nonetheless, it’s not odd to see outfits in black and white. Outfits in this style are usually adorned with lots of bows, frills, ruffles and lace. Very poofy cupcake shaped skirts are considered adorable. Sweet Lolita’s may wear several petticoats in order to acquire that perfect shape. Sweet Lolita has also been influenced by Decora, which has brought the OTT Sweet style that is often seen today.
Shoes worn with this style usually have low, stout heels, with arched toes. Knee high socks are the most familiar type of hosiery worn with this style, but tights with cute patterns can also be used. Headpieces extend from traditional rectangular headdresses and headbows to fancy hats shaped like cakes.
Makeup is usually light and natural with this style; however, with more OTT outfits being made at our time, heavier makeup may actually be more suitable. Examples of this include circle lenses and false eyelashes to make the eyes appear broader and more charming, false nails and gems stuck onto the face. Hair also depends on the complexity of the outfit. Sometimes pastel wigs are used, and can involve lots of bouncy curls or are put up in pigtails and teased until they’re very poofy. Simple styles like plaits, pigtails and curls are also very familiar with this style.
Makeup is usually light and natural with this style; however, with more OTT outfits being made at our time, heavier makeup may actually be more suitable. Examples of this include circle lenses and false eyelashes to make the eyes appear broader and more charming, false nails and gems stuck onto the face. Hair also depends on the complexity of the outfit. Sometimes pastel wigs are used, and can involve lots of bouncy curls or are put up in pigtails and teased until they’re very poofy. Simple styles like plaits, pigtails and curls are also very familiar with this style.
Patterns you will commonly see in Sweet Lolita include types of desserts and sweets like strawberries, cherries, cakes and fruit, musical notes, cute animals, cute floral prints, merry-go-rounds and toys like teddy bears. Some fairy tale inspired prints can be seen around, too.
Some brands of this style include:
Baby, the Stars Shine Bright (also known as Baby or BtSSB; one of the most popular Sweet Lolita brands)
Angelic Pretty (also known as its initials, AP)
Anna House (or AH)
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